
Luiz Carlos Araújo - Director of New Business

A professional in the sports and entertainment sector, he stands out for his high performance in capturing opportunities. He has the ability to leverage significant and high-volume businesses, as well as execute and manage projects.
Experiences
Journalist: Working since 2002 as a journalist and presenter of TV and radio programs, he has participated as creator, editor, executive producer and fundraiser for several radio and TV programs.
At the right time with you - University TV and SBT Fishing program - Curva de Rio Our channel - TV Cultura and SBT.
Executive and Commercial Producer of Friendly Football: Creator and executor of charity events with football as a catalyst for opportunities. Large-scale events with the presence of international players and artists from various segments. Works on everything from creating visual identity, casting, fundraising, logistics to food distribution.
- Alexandre Pires and Fernando Pires against hunger Gusttavo Lima and Friends;
- Sidney and Marrone against hunger;
- Emerson Sheik and friends against hunger;
- Dr. Wanderson and company against hunger.
Fundraising for Institutions: Fundraising and partnerships for instruction. Meeting the demand of both sides: Institution (creation of specialized education rooms, internet, equipment, etc.) and Partners (visibility, application of taxes, meeting quality seal requirements)
- Neymar Jr Institute;
- Barretos Cancer Hospital.
Business Marketing: Extensive experience in the field of advertising, fundraising and organization of events in various areas, acting as a vector for communication and investments.
- Feniub Udia;
- Fecit Ituiutaba;
- MILI Events and Entertainment Agency Fiemg;
- Uber Shopping marketing department.
Highlights
Luiz Carlos Araújo is a businessman in the sports marketing and entertainment business. Our new business director has extensive experience in the field of football events, both in regional championships and tournaments and in friendly and charitable matches.
It is at the forefront of the “Football against Hunger” brand and its various branches spread over the national territory for over 20 years. He is present in partnerships with prominent names in the sports and artistic world such as Neymar Junior Institute, brothers Alexandre Pires and Fernando Pires, Gusttavo Lima, Bruno & Marrone, Sidney Moraes, Emerson Sheik, Roberto Carlos, Falcão and others.
Spontaneous media-generating strategies in both TV, newspapers, and digital media ensure widespread dissemination. In addition to Mobilizing the local public, events are broadcast nationally by specialized cable and open access networks. This ensures expressive visibility for tournaments and matches as well as leverage from public and private sponsorships.
























